[BFM/ Le JDE] Brasserie du Pays Flamand: “The weight of the glass matters a lot in our carbon footprint” – Le Journal des Entreprises
At the crossroads of economic and environmental concerns, La Brasserie du Pays Flamand is changing its distribution model to offer its beers in 44 cl cans. Historically distributed in barrels or retail, in bottles, the beers of the Brewery, and in particular the famous Anosteké, therefore change format, at a time when glass is increasingly rare and expensive. Expanded since this summer Brasserie, after an investment of 4.5 million euros, the Brasserie has acquired a canning machine, for 250,000 euros. Ultimately, this tool should enable it to achieve 10% of its turnover on cans, which also partly reduces its carbon footprint by emitting less CO2 during its manufacture, transport, and its recycling. “However, the can is not a panacea and also poses other problems, concerning aluminum in particular. It is one solution among others to reduce our carbon footprint”, tempers Mathieu Lesenne. The Brasserie du Pays Flamand is also working to reuse its bottles, in partnership with several regional structures.