[BFM/Le JDE] Nikita: “There is no responsible communication without proof” – Le Journal des Entreprises
The Lille communication agency Nikita is one of the few Hauts-de-France companies to have won the B-Corp label. An exception in the communication landscape, which will profoundly guide the company’s future developments. “‘B-Corp is a movement of companies who want their activity to have a positive impact, to move towards a regenerative and virtuous economy”, presents Valérie Doussinault, the co-founder and CEO of the communication agency created in Lille in 1991. “We have always had very strong values within the agency, both from a human point of view and in the way we do our job. It was therefore obvious for us to go for this label. very demanding.”
Even more than perhaps before, Nikita now selects its clients, active mainly in the agri-food, housing and mobility sectors, according to the commitments of these companies. It also offers to accompany them, beyond their communication, to rethink their organization around the values they defend. “We have put together an offer through which we support our clients, including the management committee, on their pillars of commitment, so that they are sustainable and above all, real. There is no responsible communication without proof,” believes Valérie Doussinault.