Ethypik wants to raise funds to grow its recruitment model in the middle of the street – Le Journal des Entreprises
After modest beginnings (178,000 euros in turnover in 2022), the Bordeaux start-up Ethypik intends to accelerate its progress. Its founder, Nicolas Morby, is currently in the race to raise 600,000 euros. The selling point of her young company is above all its concept: commissioned by companies looking to recruit, it uses “street sourcers”, salaried recruiters who canvass people directly in the street. Based on the non-technical skills of the candidates, it identifies, using “matching” software, the companies that correspond to them.
An adjusted business model
When Ethypik was created in March 2020, Nicolas Morby already had 15 years of experience as the head of a team of donor recruiters for NGOs. It is from this experience that he founded his company. Original, its economic model has evolved since its creation. “At the beginning, I billed as a recruitment firm, for the placement of candidates. But the latter were quite volatile. They are people invisible to traditional channels and often far from employment”, explains Nicolas Morby. Today, he invoices the services of his recruiters to clients on a flat-rate basis. A new model with which he hopes to also reach VSEs/SMEs. “I provide companies with two recruiters for a given time and in a given catchment area, by estimating the number of people to present to them. There is an obligation of means but no results, and we receive a supplement if the person is committed”, describes the entrepreneur. Recruiters are hunting in shortage occupations, such as logistics or transport. The Girondin carrier GT Logistics is one of its customers, for example.
Funds to grow
Since its creation, the approved start-up Esus (Solidarity Company of Social Utility) has placed more than 360 people in 32 different companies. “Mostly large accounts”, reveals its founder. Today present in Bordeaux but also in Paris, where it is incubated at Paris & Co, accelerated by the Impact France movement, winner of the Entreprendre Nouvelle-Aquitaine network and supported by the NA20 program of French Tech, the company has already secured 100 000 euros from two business angels: the co-founder ofHelloAsso, Ismaël Le Mouël, and that of Neuf Telecom, Frédéric Gastaldo. This contribution will be used to develop its team, which its creator hopes to grow from 6 to 24 people, including twelve field recruiters.
After having benefited from a spotlight by participating in early January in the program “Who wants to be my partner” on M6, Nicolas Morby is already thinking about backing his service to “state bodies for which reaching these audiences is a real issue”. He would like to welcome a partner, sell 25% of his shares and also wants to develop his own digital platform to enhance his pool of profiles collected, “more than 4,000 people”, he claims. “Everything will depend on fundraising. My dream would be for us to become a structure for integration through economic activity. These are subsidized structures, exempt from employer charges. “