Harley-Davidson earns more in 2022 and soars after projecting higher revenue in 2023
The American motorcycle manufacturer Harley Davidson announced that the fourth quarter of 2022 closed with a a profit of $4 million, compared to a loss of $7 million the previous year.while Profits in 2022 amount to 909 million, up 10%. than in 2021. The stock also soared after indicating that it expects revenue growth in 2023.
Thus, shares of the Milwaukee-based company rose 10.58% on Wall Street. Year-to-date, Harley-Davidson shares have gained 12%.
The website returned of the company rebounded 8% in 2022, reaching 5,755 million [Itcollected$1142billionbetweenOctoberandNovemberanincreaseof12%comparedtothesameperiodin2021[Elleaencaissé1142milliarddedollarsentreoctobreetnovembresoitunehaussede12%parrapportàlamêmepériodeen2021Enoutrel’entrepriseexpects sales of motorcycles and other products to increase 4-7%. for the coming year, while they estimate that the operating margin will be between 14.1% and 14.6%.
“Harley-Davidson ended the year with a bang, with strong execution of our strategic pillars,” said the association president. Jochen ZeitzChairman and CEO of the company, who recalls that will celebrate its 120th anniversary this year “with a year of celebration around the world and the biggest event in our history in our hometown of Milwaukee.”
“We are excited about what will be an unforgettable milestone for the company, celebrating Harley-Davidson history, culture and community with our riders, families and fans, reaching new customers and bringing more people closer to the brand,” he added.
By line of business, sales of motorcycles and related products saw their profit increase by 42% in 2022, while sales rebounded by 9%. The insurance and finance sector, meanwhile, saw its revenue increase by 7% and the electric motorcycle segment, LiveWire, saw its loss increase to $85 million as revenue increased to $597. million (+22%) last year.