IGT signs multi-year deal with Betfred to use PlaySports
International Games Technology extended its presence in Nevada by signing a multi-year agreement with the company bet fred.
As part of this partnership, the operator will rely on IGT Play Sports to power its mobile and retail sports betting services on World Sports Day. Mohegan Sun Sportsbook inside of Virgin Hotels Las Vegaspart of Curio Collection by hilton.
Bryan BennettCOO of Betfred USA Sports, said, “IGT PlaySports’ outstanding reputation and influence in the US sports betting market, coupled with their ability to navigate complex regulatory environments, gives Betfred supreme confidence in our choice of partnership with IGT in Nevada.
“IGT PlaySports’ experienced and market-ready team, along with its proven technology, will enable Betfred to scale its business alongside market opportunities and establish a competitive and engaging betting experience in the gaming destination. the most exciting in the world. »
This agreement underpins the first IGT-powered Betfred Sportsbook in the United States and Betfred’s entry into the Nevada betting market.
Betfred will start by introducing retail betting and then look to continue with a mobile launch in the future. IGT offers sports betting at over 80 gaming establishments in the United States and Canada.
Joe Asher, President of IGT Sports Betting, said: “I attended the recent Gaming Control Board hearing to see Fred Done in person. He is a legend in the betting business and Betfred is one of the most legendary brands in the sports betting industry.
“It is an honor to work with Fred’s team in the United States for the introduction of the Betfred product in Nevada. IGT PlaySports looks forward to applying its vast experience in Nevada and beyond to help Betfred create a successful sportsbook that will appeal to local sports fans and visitors alike. »