Sterenn invests 7 million euros in its logistics sites – Le Journal des Entreprises
Resulting from the merger in 2015 of the companies Centradis, Agriest, Fournial, MDS and FSI, Sterenn (350 employees, 8 subsidiaries, 212 million euros in turnover in 2022) is a multi-specialist group carrying out the business of wholesaler, manufacturer and importer in the sectors of agricultural machinery, livestock, green spaces or industry. The company, capable of delivering throughout France within 24 hours, sells its products exclusively B to B via a network of specialized resellers and distributors (over 6,000 customers).
An ambitious strategic plan
Quietly, this independent family business, with 100% French capital, is developing at high speed from its headquarters in La Mézière, in the Rennes region. “We position ourselves as one of the French leaders in the distribution of spare parts to professionals in agriculture, gardening and construction. We have recorded between 15 and 20 points of growth per year for almost 5 years”, reports Vincent Roudaut, manager of the La Mézière site, the group’s main platform (23,000 m² of covered space, 250 jobs supported). The former Sterenn & Co, which has been communicating since the beginning of 2023 under the name “Sterenn”, has just established its strategic plan for 2030. It includes major investments, a growth projection of more than 50% on its perimeters but also in “new markets, new territories or even through external growth”, underlines Laurent Nuss, general manager of the group.
7 million euros invested in its French buildings
After investing in tools in 2022 (including a new ERP), Sterenn is mobilizing a large financial envelope in 2023 to transform its buildings this time (offices and storage areas). The group is investing 7 million euros in two concurrent projects to expand its warehouses in Scey-sur-Saône near Vesoul (Haute-Saône) and La Mézière. In the Rennes region, a new building of 4,500 m², intended to house agricultural tires, is being built. Delivery is scheduled for June. At the same time, the company is launching a plan to hire around forty permanent employees on site. Professionals are sought in the trades of logistics, IT, web or product technology. “To support our development, that’s what we’re putting energy and resources into,” comments Vincent Roudaut.
In its seven-year vision, the Sterenn group also has plans for international expansion (10% of its global turnover to date). The Bretillian company acquired, in April 2022, the Belgian Osvan (2 M€ turnover in 2021), specialist in accessories for robot mowers (cables, connectors, etc.). It also has a warehouse in Poland. To be “even closer to its customers” and “improve its service offer”, it also plans to settle in Spain in 2023.