The Appart’City group is revamping its offer of apart-hotels – Le Journal des Entreprises
Leader in aparthotels, the Montpellier group Appart’City (1,200 employees, 2022 turnover: €182 million) unveils a new structuring of its offer (94 buildings), which will now be built in three distinct ranges: “Appart’City Classic” (44 accessible apart-hotels), “Appart’ City Confort” (43 comfortable *** apart-hotels) and “Appart’City Collection” (7 refined **** apart-hotels). Intended to better meet the expectations of all customers on business trips, this segmentation is accompanied by a new visual identity, with a logo for each range, as well as a new corporate signature (“More than a hotel” ). This move upmarket is accompanied by an investment plan of 26 million euros, with in particular the continuation of the “Green Key” label and the resumption of openings (including one at Paris Gare de Lyon shortly). Returning to its pre-Covid level of activity in 2022, Appart’City is aiming for 20% growth in 2023.