The hotel industry stimulates the growth of Artelier Sellerie Motor Yacht – Le Journal des Entreprises
The premises are brand new. The Artelier Sellerie Motor Yacht moved in a few months ago behind the ocher façade of the former La Trinité cinema near Nice. “Closed for fifty years, the building dated from 1840 and had never been renovated. There was no more frame, no more roof”, describes Julia Turi, president of the company, who fell in love with the building discovered. by chance.
After 800,000 euros of investment and two years of major work, here is more than 400 m2 showroom and workshops worthy of the work carried out here: nautical upholstery, sofas, seats, cushions, curtains, net curtains, bedspreads, throws, all made to measure. “Our niche is the very, very high end of fabric and leather work”. All for yachts, luxury villas or multi-star hotels.
However, despite this beautiful and new playground, the 9 employees are already cramped. Thus, to meet the growing demand, Artelier Saddlery Motor Yacht has just signed the purchase of a saddlery located in the vicinity which will allow it to double its activity, its turnover (today of 1.2 million euros), its workforce and surface area.
Convergence of skills
Julia Turi is therefore far from 5 m2 of the workshop in which she officiated in the city center of Nice. Trained among the Compagnons du Devoir, once her tour of France was completed, the young woman was self-employed for twenty years before joining forces with Gilbert Gaetani and Thierry Locci and creating Artelier Sellerie Motor Yacht. “We have combined our skills. Today, upholstery and upholstery are a single trade. Bringing together our techniques has allowed us to enter very high-end niches. We manage to make decorations that other upholstery can’t do.”
A know-how that attracts many palaces, first on the Côte d’Azur and now also in Paris. The company has been addressing the hotel industry for just over two years. The sector now represents 35% of its activity and should quickly constitute the majority of requests. “We worked for three hotels in three months to deliver curtains, cushions, throws, carpets… We also carried out an entire decoration project because the client did not want a decorator and we have the resources in-house to offer 3D, from the bedside table, which is not our core business, to the lamp, including the made-to-measure headboard with integrated sockets… we know how to create volume.We then organize ourselves with specialized carpenters and we do the rest. Customers increasingly want to deal with a single point of contact.”
The saddler-upholsterer-decorator does not neglect the world of yachting or construction, in France or abroad, since he also exports his know-how to Dubai, Cape Verde or Switzerland.