The Mayenne Daniel Moquet opens a franchise of the Occitan Irrijardin in Laval – Le Journal des Entreprises – Maine-et-Loire
On March 23, the first Irrijardin store in Mayenne will open as a franchise in Saint-Berthevin, near Laval. This store is opened by the Mayenne group Daniel Moquet in association with one of its franchisees from Châteaubriant (Loire-Atlantique), Bryan Vanderhaegen. A store manager and an employee have been recruited. “We deploy activities in three areas: driveways, fences and gardens. There, we add a string to our bow”, describes Camille Moquet, administrative and financial director of the group. In Laval, the partners plan to reach a turnover of 937 k€ over the first 18 months of the financial year. Specialist in swimming pool, spa and garden watering equipment, Irrijardin (205 employees, turnover: €149 million in 2021) is based in Noé (Haute-Garonne). The group has 133 brands in France and is always looking for new franchisees. Based in Parigné-sur-Braye (Mayenne), the Daniel Moquet group has 310 franchisees under the Daniel Moquet brand, through three networks in France, Belgium and Germany. They employ 2,250 people, including 1,700 employees and 550 apprentices. The group achieved 285 million euros in turnover in 2022.