The SBC North America Summit will explore the growth potential of the gambling industry.

SBC North America Summit will be back on May 9-11 to deliver a program of in-depth talks presented by leading decision-makers who have paved the way for the sector through leadership and innovation.

With sports betting legal in 36 states, and the potential for online casino and poker in New York, the conference will focus on exploring the growth potential of igaming.

In addition to highlighting the shift in focus to igaming, the conference and trade show at the Meadowlands Exposition Center (New Jersey) will explore the competition between tribal carriers and their global competitors, identify winning content models in North America and discuss the links between sports, betting, teams and the media.

There will be ten conference tracks spread across five conference rooms over the two days of the main event:

  • Conference room 1: leaders (May 10) & Converging Worlds (May 11)
  • Conference room 2: Sports betting product (May 10) & Sports, teams and media (May 11)
  • Conference room 3: iGaming Americas (May 10) & iGaming Products (May 11)
  • Conference room 4: Marketing and Affiliates (May 10) & Payments & Fintech (May 11)
  • Conference room 5: Emerging Technologies & Investment (May 10) & New markets (May 11)

The main conference room will present the leaders and Converging Worlds The conference will take place over two days, with keynote speeches and panel discussions featuring some of the brightest minds in the online gaming and sports betting industries. Experts will discuss topics related to leadership and how different sectors, inside and outside the industry, are working together to shape its current state.

Sports betting product will look at the challenges of microbetting, explore ways to use customer data to foster a culture of suggested bets for different types of players, and whether growing funding will allow esports to reach its full potential.

Conference room 2’s Sports, teams and media explore how the intersection of these areas can drive growth and innovation, next steps for engagement and revenue-generating betting partnerships with teams and leagues, adapting traditional media to new consumer habits of media and content, and the best performing content in North America.

Elsewhere, iGaming Americas will debate whether these brands should emulate sports betting launch models or create a strategy based on their unique needs, and whether the online casino can leapfrog sports betting. The website iGaming Product The track will focus on the product side of igaming, new business models, and strategies for marketing teams to appeal to tech-savvy Gen Z gamers accustomed to in-person gaming experiences.

Marketing and Affiliates is to delve into the broader meaning of customer relationship management and the dynamics between players and brands. Emerging Technologies & Investment will examine how brands can leverage Web 3.0 technologies to gain an advantage over their competitors.

Moreover, The trail of new markets is to undertake an analysis of the potential impact of market entry strategies, state by state, on the industry in North America. At last, Payments and Fintech will discuss the changing landscape of financial services and its effects on the sector.

Rasmus SojmarkCEO and Founder of SBC, said, “This conference is an opportunity for our industry to gain a deeper understanding of its current state in North America. We have assembled speakers with exceptional expertise, proven business strategies and valuable insights that they are eager to share with our attendees.

As the industry in North America continues to undergo significant change, staying ahead of the competition is essential, which is simply not possible without the required knowledge. The North American SBC Summit provides just that. »

More than 250 speakers will participate over the two days of the conference, including Adam Greenblatt (CEO, BetMGM), Adi Dhandhania (COO, North America Interactive, Bally’s Corporation), Brandon Stakenborg (Founder & CEO, Underdog Fantasy), Dustin Gouker (Vice President of Content – ​​North America, Catena Media), Jason Robins (CEO, Draftkings), Johnny Aitken (CEO, PointsBet), Justin Dellario (General Manager, Esports at Entain/ CEO at Unikrn), Rhea Loney (Compliance Officer, BetMGM), Richard Robers (Chairman – Digital Gaming, Mohegan Gaming & Entertainment), and Sheila Morago (Executive Director, OIGA).

In addition to the main conference days, the event will include a limited availability pre-conference day (May 9), focused on workshops, with tracks on player protection, compliance and leadership. The pre-day conference includes speakers such as Jan Jones Blackhurst (board member of Caesars Entertainment Corporation) and Lauren Lemmer (Director of New Markets and Product Compliance at Fanatics) and requires the purchase of a three-day conference ticket for those wishing to attend.

Visit the site the official website of the SBC North America Summit 2023 for more information on speakers, sponsors, exhibitors, media partners and attendees.

You can buy your 3-day event ticket which includes three days of conference at Super Early Bird rate from $795a savings of $200 off the standard full-access pass price. A limited number of 3-day passes are available, and the discount expires on the day of the event. January 31. The website 2 day pass is available at the following address Super Early Bird rate of 595a savings of $200 over the standard two-day pass. Offer ends on January 31.

SBC will offer free passes for operators and affiliates to members of SBC Leaders and Affiliate Leaders. Fill out forms (form operator, membership form) to connect with our relationship team and learn more.

Contact [email protected] for more details on exhibition and sponsorship opportunities.

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