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Sport Buff has secured the services of Nicklas Zajdel, a highly experienced leader in online gaming and betting, as a partner and investor.

This significant appointment for the award-winning on-screen gamification and engagement company follows Buff’s success with global broadcasters at Qatar 2022 and the announcement of $2.5 million in seed funding in August 2022.

Nicklas Zajdel has over 15 years of online betting and gaming experience, with extensive leadership experience in a wide range of territories, including as Chief Operating Officer of Fortuna Entertainment Group, Director General (Digital) at Ladbrokes, Omni-Channel Director of Ladbrokes Coral Group and Vice President of Business Operations at Playtech Turnkey Services.

Nicklas Zajdel said: “I am delighted to join Sport Buff as a partner and investor. I share their vision of being the global leaders in engagement and activation, for digital broadcasting and live streaming – and that belief is backed by my own investment.

“Buff has an innovative product, inspired founders, a skilled and passionate team and exceptional potential, while the benefits for broadcasters, sports and viewers are proven. Their real-time fan engagement experience is truly innovative, dramatically improving engagement and monetization opportunities for content partners.

“I look forward to working closely with Founders Benn and Jonty, the Buff Board and the entire team, bringing my experience from the betting and gaming industry and contributing to the evolution of the products. , revenue generation and operational excellence. »

Jonty Whitehead, Founder and Chairman of Sport Buff, said: “We have known Nick for several years and it is exciting to know that we will now be working with him at Buff, as a partner in our management team and as a as an investor, to help drive the next stage of our growth.

“He took a close, long-term interest in our product development, followed our journey and clearly liked what he saw. We also appreciate what he can bring to this growing company.

“Buff’s expertise in the area of ​​digital outreach and engagement is well known and Nick will strengthen our business and operational capabilities with his extensive experience in building partnerships, his understanding of data, his ability to create value transactions and knowledge of fueling B2B and B2C relationships. »